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Grand Rapids, MI


Craft Beer Cellar Grand Rapids is centrally located in the Heartside neighborhood in downtown Grand Rapids offering both a bottle shop of packaged beer of over 800 craft beers and a full bar with 20 taps. We are in the historic Klingman Furniture building where exposed brick and old growth timbers frame a warm and inviting space to hang out with friends and family. Across the street from us is the Grand Rapids Downtown market, which houses food stalls and restaurants. Since we are BYOFood, we encourage you to grab something to go from the market and bring it back to our place to pair with your favorite beer. There is ample street parking, which is free after 5pm and on weekends, plus two paid lots with affordable rates. The Downtown Market's lot is free for the first 30 minutes, making it a great spot to park if you're stopping in for a quick 6-pack to go.

Jessica Beeby

Cat Herder and Barkeep

Jessica is a Michigan-native, born and raised in Kalamazoo. Love of arts led her to move to Boston to pursue a degree from the School of the Museum of Fine Arts. After graduating, she decided to stay for a bit, which ended up being ten years. Jessica worked a number of different jobs that allowed her to build a variety of skill sets, essentially becoming a “Jack (or Jess) of all trades”. Organization, logistics, and creative problem solving are her cups of tea.

During her time in Boston, she met and fell in love with Brian…and craft beer. In 2016, Jessica and Brian found themselves at a crossroads and decided to take a leap and make a change in their life. Apparently not content to make small changes, they decided to change careers, learn a totally new business, and uproot their life and cats some 800 miles to find a new home in Grand Rapids.

So here they are: opening a bottle shop and bar concept in downtown Grand Rapids, called Craft Beer Cellar. Jessica and Brian studied intensively with the Craft Beer Cellar mothership, both earning their Certified Beer Server certificates in the Cicerone program. Jessica continues to pursue her beer studies and is dedicated to geeking out about art, cats, and of course beer.

Brian Beaucher

Beer Dungeon Master

Brian is an entrepreneur at heart. As a child he would go through the family basement and put price tags on things to bring to the toy cash register for purchase with play money. As an adult, his first foray into collecting real money was when he built a website to sell his photography. Somehow that led into starting a family business with his brother to sell antique maps and related map themed gifts in Cambridge, Massachusetts. This was a skills-learned-as-needed job, as Steven and Brian pretty much did everything themselves the first few years. Brian took the lead on the responsibilities of building their e-commerce website, managing their dye sublimation production facility, and maintaining their robust IT infrastructure.

After selling maps for 12 years, Brian and his wife Jessica decided to move to Grand Rapids. Brian, with his small biz experience, approached the Craft Beer Cellar brand about opening a franchise in Beer City. Brian and Jessica spent a few months training in the Belmont mothership to take their beer knowledge to the next level. While they had appreciated craft beer for years, they hadn’t critically studied it in detail. Many days were spent on blind tastings, reading beer books and studying for the Cicerone exams. Today Brian is a Certified Beer Server and is studying for the next level, the Certified Cicerone.

Brian has a formal education in Graphic Design, loves cats and is an Eagle Scout.